Jotform · Academy

Turning a product into a curriculum people finish

A free learning platform with courses, quizzes, badges and certification — from competitive research and information architecture to 30+ responsive screens.

Company
Jotform
Role
UX · UI · Web Design
Platform
Web · Mobile web
Scope
30+ screens
Jotform Academy case study cover

Overview

Learn Jotform, earn proof.

Jotform Academy is an online platform where people learn Jotform’s form-building tools through courses, badges and certification — structured from beginner to advanced, with official recognition from Jotform at the end.

01DiscoverResearch, competitive benchmark
02DefineHypothesis
03IdeateInformation architecture, user flow
04DesignWireframes, prototype, design system, UI
05TestUsability testing

Research

What the best academies get right.

I analysed the landing pages of ten academies — Asana, DocuSign, HubSpot, monday.com, Notion and more — comparing headlines, calls to action and navigation, then ran a wider study of 15 programs’ content types, sign-up and certificate requirements, and how they categorise courses.

Landing page analysis of competitor academies

Hypothesis

Jotform Academy will help users learn Jotform products effectively, leading to increased usage and proficiency.

Information architecture: All Courses, My Courses, Help, Reviews
User flow from homepage to certificate

Design system

Every state, designed.

Buttons in three sizes and five states, course and lesson status, quiz outcomes for passing, failing, locked and completed, plus badges and a certificate worth sharing.

Primary and secondary buttons
Course and lesson statusCertificate of achievement
Course badges
Quiz outcome states

Final design

30+ screens, one calm learning journey.

A homepage that explains who the Academy is for and how certification works, a course catalogue with continue-learning built in, a program overview, and progress tracking on desktop and mobile.

Jotform Academy homepageAll courses page

Homepage · All courses

Program overview modal
Course progress on desktopCourse progress on mobile
A selection of the 30+ screens: quizzes, certificates, verification, badges, wishlist